Torremolinos is one of the most tolerant destinations in the world and every year the town organizes Pride, a major festival consisting of multiple activities centered on tolerance and equal rights for the LGTBI community. The event includes a parade with floats, exhibits, different activities and food stands, and as a highlight feature concerts at the Nogalera square, which is where this type of tourism usually converges. Every year for five days in the month of June Pride brings together about 30,000 persons.